Haircare reinvented with dermatologists. This clinically tested Gentle Hydrating Shampoo cleans hair and removes buildup without disrupting the scalp barrier. The formula with 3 skin identical ceramides, niacinamide, and hyaluronic acid was developed with dermatologists and gentle on scalp and hair. It is pH balanced, allergy tested, suitable for sensitive scalp and free of sulfates, MIT, dyes, parabens, phthalates & fragrance. Scalp & hair feel hydrated for up to 72 HR.** Hair is 5X more hydrated and 10X smoother with just 1 wash.*** Gentle Hydrating Shampoo removes buildup without stripping away moisture and leaves hair feeling healthy and soft* Suitable for all hair types, curl patterns, and color-treated hair.* *with CeraVe Gentle Shampoo + Conditioner system use **In a consumer test, after one use of gentle hydrating shampoo + conditioner ***system vs. non-conditioning shampoo